Public Image & Perception Review

How your brand is perceived—and why it matters.

Public Image & Perception Review focuses on external brand perception. We analyze the associations, expectations, and impressions formed by audiences, partners, and media—and assess whether they align with your intended brand image.

This audit uncovers gaps between how you want to be seen and how you are actually perceived, highlighting factors that may weaken trust or reduce brand value.

What’s included:

• Evaluation of public brand image
• Analysis of perception signals and associations
• Identification of reputational misalignments
• Expert recommendations for image refinement

Who it’s for:

• Brands operating in competitive environments
• Companies with inconsistent or unstable public perception
• Founders and public-facing leaders

Outcome:
A clear understanding of your current public image and actionable guidance to strengthen it.